Getty Images’ Big Advertising Mistake

Almap BBDO recently released “From Love to Bingo”—an ad for Getty Images that is making a bit of a buzz. If you haven’t watched it, hit play and see if you can spot the major flaw in the ad. Hint: it’s not the nutty storyline.

The Major Flaw: 

If you can make a stop motion video out of your images, doesn’t that just reinforce the fact that stock photography all looks the same?

Don’t get me wrong, the video is nicely edited and fun to watch. And if you hit pause you can land on some pretty weird stills.

Getty From Love to Bingo Screenshot

What Do You Think?

Does this piece promote Getty, or highlight its weakness? Let me know in comments.


Hope you’re having a good weekend,



PS. You really don’t want to hit pause on 411! You were warned.


Ad agency: Almap BBDO, São Paulo

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