How To Get Testimonials That Convert Prospects Into Buyers (Using Google Forms)

Have you noticed that most of your prospects have the same set of hesitations?

You could spend your time repeating yourself. Convince them one by one that your products or services will help them…

…or you can get your customers to do that job for you.

Today, I want to show you how you can use this simple and effective testimonial trick that converts prospects into buyers.

The Problem

Before a prospect buys from you, he’s afraid that what you’re selling won’t actually solve his problem. How do we reduce the fears that stop him from buying?

With testimonials.

You need testimonials that show how you solved the problem for someone just like him.


Huh? How can you help a customer write a testimonial—and still have it be authentic?

I struggled with this for years and only just discovered a simple solution. All you have to do is send every happy customer a short form. Now all your happy customers have to do is fill in the blanks—and you consistently get perfectly worded testimonials that convert new prospects.


The easier you make it for someone to help you, the more likely they are to do it.


Set Up Your Own Testimonial Form

Watch the video below to learn exactly how to set up a free, branded testimonial form in 4 minutes:

I recommend watching in fullscreen.

Written Instructions:

Make A Form For Free

Step 1) Head over to and sign in to your Google account (make one for free if you need to). Click New and select Google Forms. A window will open up with your new form.

Step 2) Title your form.

Step 3) Under Form Description add a description and include a sample testimonial.

Step 4) Click Question Title and make this “Your Name.” Change the Question Type to Text. Make this a Required Question.

Step 5) Add Item. Change the Question Title to a sentence for them to finish (eg: “Before I hired Ami Sanyal Photography I…”). Add Help Text (eg. “How did you handle headshots in the past?”). Change the Question Type to Paragraph Text. Make this a Required Question. Continue adding items as needed.

Step 6) Personalize the text for your confirmation page. Deselect Show link to submit another response.
Optional: select Allow responders to edit responses after submitting.

Step 7) Under Form Settings (top of the page), make sure nothing is checked off.

Brand Your Form

Step 8) In the options bar at the top of the page, select Change Theme.

Step 9) On the right, you’ll see the Default Theme is set to Basic. Click Customize. You can add your logo to the top of the page (by adding a header image), as well as change any font or background colours.

Send Your Form

Step 10) Click Send Form (top right of the page). This will display a URL which you can copy and paste in a personalized email to your client.

Here’s the form from the video. Feel free to use it as a template.


The last step is  to feature your testimonial beside a portrait of the customer. Photos make your testimonials more engaging and help maximize conversions.

Next time a prospect lands your website, they can see how you solved the problem of somebody just like them. Now they can buy with confidence.

Let me know what you think of this guide in the comments section below.



Bonus tip: There are two options when it comes to getting photographs for your testimonials

1 – Hire a photographer to take testimonial photographs tailored to your brand.

2 – Ask your customer to submit a photo.
Unfortunately customers often send images that look terrible or are wrongly formatted. If they do submit a professional image, they likely don’t have the rights to distribute them to you. Using the photo is copyright infringement.

Make More Money; Spend Less Time Selling

Hire Ami Sanyal Photography to make testimonial photographs for your brand. We can help you convert more prospects into buyers, and even help you collect new testimonials.

Email info (at) amisanyal (dot) com for details.

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